Write “Estelle + Patrick” on paper. Circle “Est” and “Pat”, then reveal the logo and the website. End with your hands resting on the sketches.
It started with two names.
Estelle + Patrick. Two names. One dream.
EstPat began with my children — and the hope of building something meaningful for their tomorrow.
Now that dream is taking shape: thoughtful finds for a warmer, more beautiful everyday.
Welcome to our beginning. 🤍
#EstPatMarket #TwoNamesOneDream #OurStory #ComingSoon
Design concept · Coming soon
02 · BEHIND THE CHOICES
Beautiful is only the beginning.
Useful, beautiful and easy to live with: the questions guiding our first collection.
Compare design concepts on your laptop. Write “Useful? Beautiful? Easy to live with?” beside them. Show a design you decide not to keep, too.
Beautiful is only the beginning.
Would you use it often? Would it fit your space? Would you still love looking at it next year?
These are the questions guiding our first collection.
We’re exploring designs that bring beauty and purpose together.
What makes something worth a place in your home?
#EstPatMarket #BehindTheScenes #ThoughtfulDesign #HomeAndLiving
London-inspired style. Your kind of cosy.
03 · A LONDON CONNECTION
A little London spirit.
London is part of our family story, and part of the feeling behind EstPat.
Use your own London photographs, rain on a window, a cup of tea and warm light. Finish with a colour palette for the store.
London-inspired style. Your kind of cosy.
London holds a special place in our story: it’s where Estelle and Patrick were born.
That connection inspires our love of quiet details, warm corners and everyday rituals.
A little London spirit. A home that feels like you.
#EstPatMarket #LondonInspired #YourKindOfCosy #EverydayRituals
Design concept · Coming soon
04 · YOUR CHOICE
A, B or C?
Your favourites can help shape our first collection.
Show the three Calm Storage Basket concepts with clear A, B and C labels. Give each the same background and screen time. Add “Design concept · Coming soon”.
Which one belongs in your home?
Meet three possible directions for our Calm Storage Basket.
A, B or C — which would you choose?
These are design concepts for our future collection. Your feedback will help us decide what to explore with manufacturers.
Tell us your favourite and what caught your eye. 👇
#EstPatMarket #HelpUsChoose #StorageIdeas #DesignConcept
Design concept · Coming soon
05 · A WARMER EVENING
Small changes. A softer evening.
A favourite book, a warm light and a corner that feels like home.
Arrange a real corner of your home with your own book, cup and lamp. Then show a separate, clearly labelled concept board for that mood. Keep real objects and future designs distinct.
Small changes. A softer evening.
A favourite book. A warm light. Somewhere to set your tea.
Sometimes a small corner is all it takes to make an evening feel softer.
This is the feeling behind the home ideas we’re exploring for EstPat.
Which corner of your home would you refresh first?
#EstPatMarket #CosyCorners #HomeInspiration #SlowEvenings
Film steam rising from your coffee, breakfast preparation and morning light on the table. Finish with clearly labelled future mug and tray concepts.
Make room for a lovely morning.
Before the messages, the errands and the busy day — a little moment for yourself.
Our kitchen and dining concepts are inspired by these ordinary, lovely rituals.
What starts your morning: coffee, tea or breakfast together?
#EstPatMarket #MorningRituals #KitchenAndDining #EverydayBeauty
A little more ready, every day.
07 · BUILDING EstPat
Behind “Coming Soon”.
Comparing designs, refining the website and thinking through the details.
Film your workspace, a task list, colour comparisons and a website edit. End by ticking off a completed task.
A little more ready, every day.
Behind “Coming Soon” are evenings of comparing designs, refining the website and thinking through the details.
We’re working hard to turn EstPat into something thoughtful and welcoming.
Today’s progress: one step closer.
What would you like us to show you next?
#EstPatMarket #BuildingEstPat #BehindTheScenes #ComingSoon
CreamSageCharcoal
08 · COLOUR & MOOD
Same idea. Three different moods.
Cream, sage or charcoal? Tell us which direction feels like your home.
Create a future concept comparison in cream, sage and charcoal. Label the colours and use the same angle and details for each. Until those exact visuals exist, use colour swatches instead.
Same idea. Three different moods.
Cream for softness. Sage for a gentle touch of colour. Charcoal for contrast.
We’re exploring colour directions for our future collection — and we’d love your opinion.
Which feels most like your home: cream, sage or charcoal?
#EstPatMarket #ColourInspiration #InteriorDetails #HelpUsChoose
Write a short note with their names. Show the design choices and an empty “Your favourites” list. Read the note in your own voice.
Your names started it. Your ideas can shape it.
Estelle and Patrick,
Your names gave this dream its beginning. I’d love your ideas to become part of what comes next.
Choose what you love. Tell me what you’d change. There’s room for your imagination here.
With love,
Dad 🤍
#EstPatMarket #OurStory #BuiltWithLove #SmallBeginningsBigDreams
Design concept · Coming soon
10 · THE FIRST COLLECTION
Your favourites. Our next step.
Choose three favourites and one thing you would change.
Record the categories, a few concept designs and how to open items and choose favourites. End with estpatmarket.com and “Coming Soon”.
Your favourites could shape our first collection.
Our concept store is open for a first look.
Explore the designs at estpatmarket.com, then tell us your three favourites — and one thing you’d change.
The final collection is still taking shape. Your feedback will help us make better choices.
Coming soon. Built with care. 🤍
#EstPatMarket #FirstLook #FutureCollection #YourOpinionMatters
YOUR TASTE. OUR NEXT STEP.
What would you love to see?
Choose designs, add colour preferences and tell us what you would change. Copy or download your choices to share them; nothing is sent automatically.
